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FREQUENTLY ASKED QUESTIONS

 

 

1. What is an "Educate To Connect" Marketer"?

An Educate To Connect Marketing Method marketer is a confident personal marketer is one who is able to attract and comfortably approach and interact with prospects and clients in a way that demonstrates sensitivity to their moods, nonverbal behavior, and desires in order to communicate more effectively. The goal of the method is "conversion" of the marketing leads to clients. Specifically, it means simply determining what is producing clients and referrals.


2. What is "
Educate To Connect" Marketing?

Educate To Connect Marketing is an relationship-based educational training approach that recognizes that sharing, rapport, and relationships are the basis of attracting and keeping clients. It has alleviating marketing reluctance as a part but is primarily a way to effectively reach and attract prospects then track their movement from being a lead to being a client. It works in a  simple, systematic, step-by-step fashion.  

It uses diverse and customized education-based relationship marketing strategies that are designed to put the needs of the potential client first and then provide them with information and caring that enhance your credibility and their liking and trust of you.



Signe A. Dayhoff, Ph.D.


 
 

Upcoming Events

Free Monthly Teleseminar


 

 

 

3. Why Do Solo Practitioners Need This Instead of Advertising and Website Marketing Strategies?

Solo practitioners provide a service. A "service" by practical definition is an interpersonal interaction. How a client feels about the service depends upon the rapport created with it. It also depends upon if the client feels that the interaction was client-centered, if their expectations and needs are being met, and if the provider cares about the well being of the client and demonstrates understanding and empathy.

Traditional, or transactional, marketing strategies tend to be more impersonal, with less emphasis on sharing, empathy, and ongoing concern for the client. Value-based delivery of useful education tends not to be required or included. Their goal is the purchase, or "financial transaction."

4. What Are Some of the Educate For Connection Marketing Strategies?

Educate To Connect Marketing uses a wide variety of socially-effective strategies and tactics to attract, convert, and recruit clients. To name a few it includes: teleseminars, public speaking, newsletters, e-zines, blogs, events, charity sponsorship, website bonuses, free consultation, radio-TV-print interviews, information sheets, free hand-outs, 800-phone messages, "stick" strategies, Ask Campaigns, frequent communication, and personal messages and remembrances.

 

5. How long does it take to make a positive difference in one's bottom line?

Coaching and consulting results are as individual as the problem to be solved and the person who has the problem. However, the length of time is more dependent upon the type of problem than upon anything else. 

Marketing attraction (increased profitable visibility and credibility) and conversion can be effective in as little as three months.

Marketing strategy assessment and revamping, on the other hand, could take as little as a week to ten days of ongoing guidance.

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Soft Sell Marketers Association

Soft Sell Marketers Association


I'm excited to tell you about an online marketing association that I belong to.
It's the Soft Sell Marketers Association (SSMA). It is dedicated to supporting the
spiritual and commercial needs of service providers, care-givers, and life
enhancement experts who market online or are getting ready to market online.

It's all about helping you grow your integrity-based business by marketing from the heart - while also growing your Self. 

And the couple that run it - Drs. Judith Sherven & Jim Sniechowski are a husband and wife psychology team (and colleagues) who deeply understand your needs as service provider and are passionate about helping you and me.

Best selling authors of 6 books, their latest #1 best seller, which I heartily endorse, is The Heart of Marketing: Love Your Customers and They Will Love You Back    .

Like so many of us with no marketing or sales experience or technology background, they had to learn online marketing from the ground up. Unfortunately when they started five years ago, marketing was just the "hard-Sell" approach. 

Because this approach does not concern itself with people, only with making a sale, they looked for a more caring, relationship-creating approach to marketing: the soft sell of which they are the vanguard.  

Do yourself a great favor by visiting SSMA. Click here

Check out the phenomenal benefits you'll enjoy and profit from as a member. There's is always something new being added: something more that's substantive, practical, and content rich to help you.  

I do hope you'll join me and become a Member of SSMA (I'm also an affiliate)—not only to build your business and grow your Self, but also to help advance the way we all do business—with more consciousness, connection, and caring! 

 

       

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80 Paseo de San Antonio,  Placitas, NM 87043   505-867-0094
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