3. Why Do Solo Practitioners Need This Instead
of Advertising and Website Marketing Strategies?
Solo practitioners provide a service. A
"service" by practical definition is an
interpersonal interaction. How a client feels about
the service depends upon the rapport created with it. It also
depends upon if the client feels that the interaction
was client-centered, if their expectations and needs
are being met, and if
the provider cares about the well being of the client
and demonstrates understanding and empathy.
Traditional,
or transactional, marketing strategies tend to be more impersonal, with
less emphasis on sharing, empathy, and ongoing concern for the client.
Value-based delivery of useful education tends not to
be required or included. Their goal is the purchase,
or "financial transaction."
4.
What Are Some of the Educate
For Connection Marketing
Strategies?
Educate To Connect Marketing uses a wide variety of socially-effective
strategies and tactics to attract, convert, and
recruit clients. To
name a few it includes: teleseminars, public speaking,
newsletters, e-zines, blogs, events, charity
sponsorship, website bonuses, free consultation, radio-TV-print interviews,
information sheets, free hand-outs, 800-phone messages, "stick" strategies, Ask Campaigns, frequent
communication, and personal messages and remembrances.
5. How long does it
take to make a positive difference in one's bottom
line?
Coaching and consulting
results are as individual as the problem to be solved
and the person who has the problem. However, the
length of time is more dependent upon the type of
problem than upon anything else.
Marketing attraction
(increased profitable visibility and credibility) and conversion
can be effective in as little as three months.
Marketing strategy
assessment and revamping, on the other hand, could
take as little as a week to ten days of ongoing
guidance.
§ § §
Soft Sell Marketers
Association
I'm excited to tell you about an online marketing association
that I belong to.
It's the Soft Sell Marketers Association (SSMA). It is
dedicated to supporting the
spiritual and commercial needs of service providers,
care-givers, and life
enhancement experts who market online or are getting
ready to market online.
It's all about helping you grow your integrity-based
business by marketing from the heart - while also
growing your Self.
And the couple that run it - Drs. Judith Sherven &
Jim Sniechowski are a husband and wife psychology team
(and colleagues) who deeply understand your needs as
service provider and are passionate about helping you
and me.
Best selling authors of 6 books, their latest #1 best
seller, which I heartily endorse, is The Heart of
Marketing: Love Your Customers and They Will Love You
Back .
Like so many of us with no marketing or sales
experience or technology background, they had to learn
online marketing from the ground up. Unfortunately
when they started five years ago, marketing was just
the "hard-Sell" approach.
Because this approach does not
concern itself with people, only with making a sale,
they looked for a more caring, relationship-creating
approach to marketing: the soft sell of which they are
the vanguard.
Do yourself a great favor by visiting SSMA. Click
here
Check out the phenomenal benefits you'll enjoy and
profit from as a member. There's is always something
new being added: something more that's substantive,
practical, and content rich to help you.
I do hope you'll join me and become a Member of SSMA
(I'm also an affiliate)—not only to build your
business and grow your Self, but also to help advance
the way we all do business—with more consciousness,
connection, and caring!